The reports present five types of data:
All player information comes directly from our client casinos' live gaming servers on the 22nd minute of every hour. Full synchronization to our data warehouse happens every three hours, on the 42nd minute. Therefore, all new player data will appear in your report after three hours maximum. 'New Real Registered' represents players who have registered but not played for real yet. Accumulated outstanding balances (from the previous month) are carried forward to the following month automatically and appear on the Earnings Report under the Payments tab.
The chargebacks are uploaded manually on the 12th of the following month.
Every three hours, your reports will update to reflect completed downloads from each of our client casinos' download servers, and to refresh player activity calculations.
Mobile stats come from our clients' mobile casino gaming servers every hour.
Served impressions and served clicks on all banners and links that we serve are updated real-time.
All our reports are in USD. Please find below a brief explanation of each report. If you have any questions, feel free to email us at
info@brightshare.com.
The Earnings Report gives you the total stats and earnings on all of your real player activities with us for the month to date. To see more detail - please click on the tabs:
Total tab: Review your activities by casino, mobile, bingo and poker.
Programs tab: This tab enables you to view the success of each unique link or banner tab that you are using to promote our client brands. You may view results sorted by unique banner link or by specific casino platform (for example All Slots Viper, All Slots Flash). By attaching a campaign ID, starting with an underscore (_) and followed by up to six digits, to your banner/link tag, you create a unique banner tag which then enables you to track the performance of each banner/link that you use, in every location/campaign of yours. You can use multiple campaign IDs for each banner/link.
Example:
Your regular bTag to All Slots = astt
Your 'abc' campaign bTag to All Slots for June 2008 = astt_abc086
You can create your bTag with campaign number when actually choosing marketing materials from Marketing Tools, you will see a text box where you can type in your prefered campaign numbers or names.
affid=10006669, The affiliate ID is an integral element on our redirect links, i.e. without the affiliate ID the redirect links don’t work. The affiliate ID is used to ensure the that the impression and click stats are correctly recorded for each affiliate.
_5687, The banner/link ID number is automatically added and is unique for each banner and link. The banner/link ID enables our affiliates to view their results by specific banners and links they are using in the banner and links stats report.
Payment tab: Will includes your last month's balance, amounts paid, the total outstanding owed you and a yes/no payment processed confirmation.
Referral Fees tab: Review your sub-affiliates by referral tag, name and referral earnings.
Players Currency tab: Review each of your players activities, in detail, in their playing currency.
Players tab: Review each of your players activities, in detail, in USD.
*Note: If an inactive players account is locked it does show on the player tag.
For each banner image and link that we serve you, this report gives you your full stats and player activity. The report shows you the actual image or link name and helps you to see which banners and links work best for you.
In order to maximize your results, it is crucial that you be able to review which casinos and casino games are most popular and profitable. This report gives you the most popular casino game groups, most popular casino games, and most popular casino games by player in terms of the player bets.
Understanding who and from where your target audience comes will further help you to maximize your results with us. This report gives you an analysis of your players and their average net revenues by country.
This report helps you to track on a day-by-day basis your mobile marketing stats and player activities. The data includes: initial WAP requests, initial mobile downloads, new registered, new played, active players, number of games downloaded, purchases, income, payouts and net revenues, per day.
Below please find an explanation of the mobile reporting fields.
Number of unique phone numbers that requested for the first time (lifetime) download request (so our check is done by phone number and not IP)
Lifetime first download of a player
Number of real registered players in the casino
Number of players that wagered first time
Number of players that wagered
# of games downloaded
Total amount of casino credits purchases
Total wagering in credits
Total games payouts in credits
% margin = profit / income ; Profit = income – payouts ; Income = wagering
Income less payouts, less bonus and player credits and less progressive contributions.
Earnings Report
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