May 2006
Finally spring has sprung. But inside the Jackpot Factory headquarters, casino executives are already talking about autumn. No, they are not pessimists who have written off the summer before it has even begun – on the contrary. These energetic folks are brainstorming about the company’s long-term promotions plans.
Sweepstakes, cash-back and bonuses are just a few of the pieces of promotional jargon that are slung around the office, and when the dust settles the group of executives leaves the conference room with notes and action items neatly stored in handheld PDAs and laptops.
Intimate atmosphere
Over recent years, the Jackpot Factory likes to think it has built up a reputation for devising some of the most innovative and memorable online casino promotions, such as last year’s �Summer Dreaming’ and �Christmas’ promotions.
From day one, brand managers at the Jackpot Factory are tested and pushed to their limits to think outside of the box. The Jackpot Factory spends a lot of its resources, time and energy on its promotions, because the company believes it creates an intimate gaming atmosphere.
When setting up these promotions, Jackpot Factory brand managers put together all the winning scenarios and then predict which goals are the most captivating, fun, and most importantly, attainable.
Gauging these quotas correctly on a consistent basis is a skill of its own. At times, promotions are targeted around specific games, while at others, such as during holiday periods, write-in competitions prove highly successful. Overall, though, customer excitement is the common dominator.
It’s all about ambiance. The Jackpot Factory manages four online casinos, one online poker room and one of the first fully functional mobile casinos – Wild Jack Mobile Casino. Being a part of the Jackpot Factory, group members take a hardline stance in promoting secure and honest play, 24/7 customer support and fast payouts. In addition, they all believe in the power of promotions. The Jackpot Factory ethos is that promotions create excitement. Furthermore, the company believes its promotions go on to create an unparalleled ambiance. The thinking behind them is to create a feeling of excitement amongst the player base. It is no coincidence the Jackpot Factory’s tagline is �Where we build excitement!’
At Jackpot Factory’s casinos, players often suggest promotions and demand that we bring back other promotions. The company firmly believes this level of customer feedback is a tribute to the success of its promotions. After all, if players would feel that no one takes their support call or email seriously, then they would simply not write – or worse, they will shop for around for another casino.
Best of both worlds
By furnishing our casinos with the latest games and promotions, the Jackpot Factory hopes to create an experience that is strikingly similar to a land-based casino, only without the hassle of physically getting there.
Moreover, it sees the added benefits straight away: support calls and emails, player activity and acquisition, website hits, affiliate requests and viral marketing opportunities all consistently spike after a promotion launch.
The Jackpot Factory recognises players shop around to find their casino, but feels confident that with its promotions programme, a player in a Jackpot Factory casino is in as good an online casino as they will find anywhere.
Personally, the Jackpot Factory difference was explained to me on one of my first days on the job, when a casino manager took me aside and explained the difference between our casinos and the competition. “All online casinos offer their players pumpkin pie,” the manager told me. “But at the Jackpot Factory, we do all we can to make sure our pie is served warm.”
For the Jackpot Factory, it is that simple. Autumn will be here before we know it, and you can bet your bottom dollar that the Jackpot Factory will have some tasty pumpkin pie oven-fresh and at the ready. After all, those copious meeting notes are being churned into some of the industry's tastiest promotions, right at this moment.
The writer, Jackpot Factory’s Press Agent, is an expert in the online gaming industry. If you are interested in receiving press releases on a regular basis from the Jackpot Factory, or you have any comments please email press@jackpotfactory.com.
